20+ Ways to Generate Content Ideas
Trying to come up with ideas for social media content can feel like a daunting or even impossible task sometimes. When the creative juices aren't flowing, here are 26 pointers to get you started again.
8 places to generate content ideas directly from:
Behind the scenes (BTS); show your audience how you package products or the process behind one of your services.
Policies (e.g. confidentiality, returns).
FAQs; answer the questions you frequently hear.
Customer feedback; directly quote the good stuff and, if it's something you can fix, respond to the bad stuff (e.g. long wait times) with a commitment to improve.
Old images; recycle them into #ThrowbackThursday or #FlashbackFriday posts, or use them to do a "then and now" comparison.
Milestones, anniversaries, important birthdays, relevant holidays/special days.
Weekly hashtags (e.g. #PhilodendronFriday, #TeReoTuesday).
Previous posts; give an update.
11 places to draw inspiration from:
Podcasts (most people listen on Spotify or Apple Podcasts)
Google Alerts (set an alert for keywords related to your content pillars , products, services, or sector).
YouTube videos (tutorials, webinar replays, or the latest announcements from industry leaders).
Forums (e.g. Reddit).
Answer the Public - check out what questions people are asking about atopic relevant to your business/organisation.
Social media posts from your peers
Other online resources (e.g. fact sheets)
Bonus: 7 more content ideas
Post reminders of your services/products and upcoming events
Ask open-ended questions to start a conversation
Share statistics that show the impact of your organisation/business (e.g. how many lives you change, how much rubbish you collected, your average satisfaction rating)
Show your audience how to do something (e.g. at-home nail care routine for in between appointments)
Thank your supporters, donors, staff, volunteers, and other organisations, groups, or businesses.
Set up a collaboration with someone who shares (at least a portion) of your target audience. (Click here to see how to use Instagram's new Collab feature)
Run a competition or giveaway