Are you new to managing a Facebook Page or just new to social media management in general?
Or have you been at it a little while but still feel unsure? Here are my top 10 tips for creating and managing a professional-looking and successful Facebook Page:
1. Customise your Page's URL. When you create a Facebook Page, your URL will end in a sequence of numbers and you will not be automatically given a username. This means that you don't have an easy-to-remember link to give out, and nobody will tag your Page. Luckily, you can fix this in 30 seconds in 3 easy steps!
Go to 'settings',
Select 'edit page info',
Under 'general', find the 'username' box, and type in your desired username.
Once you've saved this edit, your URL will be updated to match your username (i.e. https://www.facebook.com/YourUsernameHere).
Just as I advised in my top 10 tips for Instagram beginners, you should choose a username that is both intuitive and easily recognizable as this optimizes the chances of people hitting 'follow'. Don’t use your address (yes, I've actually seen this) or some other, lesser-known detail as your username because people will struggle to tag you.
2. First impressions are very important, especially on social media, so it's important to make sure that your profile picture looks as professional as possible. For this reason, and in the interests of ensuring your account is as recognisable as possible, I recommend using your logo or some branding element as your profile picture. If your brand *is* you, use a professional photo of you (preferably a headshot).
3. Fill in as much 'about' info as you can. The key details you can't ignore are location, contact details, what you do, and your opening hours (if applicable).
4. Set an eye-catching header/cover image. This image could be a photo of your team, a photo of your products, or an image depicting your services or goals. Ideally, this image should contain very little text; don't use a word cloud or try to cram a bunch of info in.
5. Customise your Page's tabs; remove the ones that don't apply and re-order them so that people are more likely to click. You can do this in 4 easy steps when you're logged into Facebook on a computer browser:
Just under your profile picture, there is a horizontal list of tabs. Click the 'more' tab,
Click 'edit tabs',
Use the toggle buttons to remove tabs that aren't useful for your Page,
Reorder tabs to your liking by dragging the six dots symbol on the left side of the menu.
6. When it comes time to start posting, you will need to make your content as high-quality and engaging as possible to encourage your audience to keep following you, and to like, comment, share, or save. I will write a more in-depth description of what makes content high-quality in another blog, but for now, here are a few pointers:
Stick to your brand colours.
Use high-resolution images. The ideal resolution for Facebook posts is 1200 x 630px
Write clearly, using as little jargon as possible (and define any jargon that you do use).
Write concisely; Facebook gives you a lot more characters than other platforms but you don't need to use them all.
Include a call to action.
And lastly, don't forget to proofread before scheduling/posting!
7. Respond to comments and messages in a timely manner. This doesn’t mean you need to be glued to a device so that you can respond within 2 minutes, but you should try to respond within 24 hours. Setting up automated responses will help you immensely so I highly recommend looking into this feature!
8. Interact with others! Be social and show genuine interest by commenting on or sharing others' posts, and replying to comments on your own posts.
9. Check in on your insights. I'll be writing more on this topic later but in the meantime, the key insights you should be looking at are your reach, your engagement (and engagement rate), and the times at which your audience are most active.
10. Plan ahead! Planning will save you time and stress, and it will give you a chance to make sure you're covering a full range of topics, and evenly. For my three-step plan for efficiently creating content, check out this blog post.